Build Innovation. Create Opportunity.

Other than our family of coworkers, one of the top reasons people like to work at Superior is for the freedom! Of course, it’s an earned right over time, but this core component of our culture allows employees room to reach objectives without some pointy-haired boss breathing in their ear.

Since innovation is one of the pillars of our personality, we’re entrusted and encouraged to experiment a bit. Our managers are taught to be coaches, building up instead of down, before and after our daily decision making.

Born into a business founded by a humble leader, we do our jobs like workhorses and avoid all the self-important petting needed by show horses. We are young, energetic and wildly excited about our future!


When you interact with us, you won’t get any Wall-Street nonsense. As a privately held company with investors that are committed to the long game, we operate with transparency and authenticity. We are a rigorously honest people. Said more simply: We do what we say we will do!


We develop long-term relationships that are fostered with trust, respect, and care. Whether it’s a new customer or new hire, we enter each endeavor eager to make continuing investments in the relationship. Family is the goal.


Our culture encourages personal improvement. Ideas are shared, heard, and developed. This means recognizing potential in our employees, looking to hire internally, and offering classes for personal improvement at the Weld Training Center (WTC) and Superior Industries University (SIU).

Work Ethic

Being based in a rural agricultural community, hard work comes natural to us. A good work ethic is hardwired into our DNA. Our employees gain satisfaction and a sense of belonging through their diligence and accomplishment.


Our business strategy is based on the “Hedgehog Concept,” popularized by Jim Collins in his book “Good to Great.” The idea is to simplify your game plan by asking three questions: 

What are we deeply passionate about? Our passion is excellent stewardship of our relationships with customers, employees, and the local community.

What can we be the best in the world at? For us, that means Customer Wow—providing the best services that the industry offers, both between offices and to the end users of our products.

Finally, what drives our economic engine? At Superior, providing innovative products is the key component to our fiscal success. These pillars—Stewardship, Customer WOW, and Innovation—are the foundation on which Superior’s culture is built.

pillars as overlapping circles_1

Culture of Opportunity

“Culture of Opportunity” is a phrase you will hear often when you work at Superior, Westmor or Hancock Concrete. It is truly a living, breathing cornerstone of our culture. At its core, “Culture of Opportunity” means that ideas from across the company will be shared, heard and developed.


Kathy Johnson

“I have been at other companies that only care about your degree. It is refreshing to work for a company that appreciates what you have to offer and get rewarded for it.”


Brad zimmel

“Everybody here wants to see everybody achieve and grow. Everyone is willing to give advice and encourage growth because there’s so much opportunity in the company.”


Kevin beyer

Kevin considers himself a “product of Superior’s culture of hiring internally.” He has grown from assembly, welding, and estimating into a role as territory manager.

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